12 brief essays including:
- The most important marketing decision every CEO must make.
- Why you should not hire a "t-shaped" marketer.
- Eight traits for the perfect "head of growth" hire.
- Fundraising KPIs for the European Series A.
- The "Lead Domino" that makes everything easier (and cheaper!)
- Churn - three non-obvious insights.
- CEOs - how to manage Marketing in one hour per week.
All of these essays are included in our Playbook, plus many more covering each of the 5 core strengths of startup growth.